Privacy policy
Privacy Policy
This Privacy Policy explains how LEGO Labs collects, uses, stores, and protects your personal information when you visit our website, place an order, contact us, or use our services.
By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.
1. Information We Collect
We may collect the following types of information:
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Full name
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Email address
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Phone number
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Billing address
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Shipping address
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Payment information
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Order history
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IP address
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Device information
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Browser type
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Website usage data
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Customer support messages
Payment details may be processed securely by third-party payment providers. LEGO Labs does not store full credit card numbers.
2. How We Use Your Information
We use your information to:
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Process and fulfill orders
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Confirm payments
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Ship products
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Provide customer support
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Send order updates
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Prevent fraud and unauthorized transactions
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Improve our website and services
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Manage returns, refunds, and disputes
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Comply with legal obligations
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Send marketing communications where permitted
We do not sell your personal information.
3. Email and Marketing Communications
By providing your email address, you may receive order-related messages and, where permitted, promotional communications.
You may unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at:
Transactional emails related to orders, payments, shipping, or customer service cannot be disabled.
4. Cookies and Tracking Technologies
Our website may use cookies, pixels, tags, analytics tools, and similar technologies to:
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Remember user preferences
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Improve website functionality
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Analyze traffic
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Measure advertising performance
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Personalize content
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Prevent fraud
You may disable cookies through your browser settings, but some parts of the website may not function properly.
5. Advertising and Analytics
We may use third-party tools such as advertising platforms, analytics providers, and tracking technologies to understand customer behavior and improve marketing performance.
These third parties may collect information such as:
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Pages visited
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Products viewed
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Device information
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IP address
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Purchase activity
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Ad interaction data
These providers process information according to their own privacy policies.
6. Sharing of Information
We may share your information only when necessary with:
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Payment processors
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Shipping carriers
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Fulfillment partners
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Customer support providers
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Fraud prevention services
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Marketing and analytics platforms
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Legal or regulatory authorities when required
We do not authorize these service providers to use your information for unrelated purposes.
7. Data Security
We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, loss, misuse, disclosure, or alteration.
However, no method of online transmission or electronic storage is completely secure. Therefore, we cannot guarantee absolute security.
8. Data Retention
We retain personal information only for as long as necessary to:
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Fulfill orders
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Provide customer support
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Maintain business records
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Resolve disputes
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Prevent fraud
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Comply with legal and tax obligations
When information is no longer needed, we may delete, anonymize, or securely store it as required by law.
9. Customer Rights
Depending on your location, you may have the right to:
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Access the personal information we hold about you
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Request correction of inaccurate information
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Request deletion of certain data
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Opt out of marketing communications
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Restrict certain processing activities
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Request a copy of your data
To submit a privacy request, contact us at:
We may need to verify your identity before processing your request.
10. California Privacy Rights
If you are a California resident, you may have rights under applicable California privacy laws, including the right to know what personal information is collected, used, shared, or disclosed.
LEGO Labs does not sell personal information as commonly understood under applicable privacy laws.
California residents may contact us at:
11. Children’s Privacy
Our website is not intended for children under the age of 13.
We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it.
Purchases must be made by adults or with the involvement and consent of a parent or legal guardian.
12. International Customers
If you access our website from outside the United States, your information may be processed in the United States or other countries where our service providers operate.
By using our website, you consent to the transfer and processing of your information as described in this Privacy Policy.
13. Legal Compliance
We may disclose personal information if required to do so by law or if we believe such disclosure is necessary to:
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Comply with legal obligations
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Protect our rights
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Prevent fraud
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Enforce our policies
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Protect the safety of customers, our business, or others
14. Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for the privacy practices, content, or policies of third-party websites. Customers should review the privacy policies of those websites before providing personal information.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated “Last Updated” date. Continued use of our website after changes are posted means you accept the revised policy.
16. Contact Us
For questions, concerns, or privacy-related requests, please contact:
LEGO Labs Support
Email: support@lego-labs.com